Professor of Digital Media, Manchester School of Art; Director, Visual Social Media Lab
Farida is Director of the Visual Social Media Lab (VSML), where she leads interdisciplinary research on social media images at the intersection of academia and industry. She is Professor of Digital Media at the Manchester School of Art. She sits on the World Economic Forum’s Global Future Council on Information and Entertainment. The VSML is part of First Draft’s Academic Partner Network and is working on a number of collaborative projects on mis/disinformation focused on images. Current projects include work on the role of images in the spread of mis- and disinformation, especially around election time. She was a key witness for the recent House of Lords Select Committee inquiry on political polling and digital media, which reported its findings in April 2018.