Mimi Turner is a brand strategist and communicator with an understanding of youth audiences and new models of content consumption. A former head of strategy at Vice Media and marketing director of The Lad Bible Group, she has worked with businesses taking an audience-driven view of content as well as businesses which create content for a millennial point of view. Mimi began her career as a science writer for the Sunday Times and was European Television Editor of The Hollywood Reporter for a decade before joining Northern & Shell where she worked for Richard Desmond across businesses including Channel 5, The Health Lottery and Express Newspapers. She was nominated for the Festival of Marketing’s Marketer of The Year award in 2016 and is one of Marketing Week’s Vision 100.