Seetha is responsible for the strategic direction and overall leadership of ScreenSkills’ work. Her priority is to expand ScreenSkills’ engagement with industry, broaden its revenue streams and help future-proof screen sectors in a fast-changing and globally competitive skills market. Alongside her role as ScreenSkills’ CEO, Seetha is a member of the Creative Diversity Network board and the Royal Television Society Education Committee and was formerly on the Mayor of London’s Skills for Londoners Taskforce. Before becoming ScreenSkills CEO in 2015 she was vice president of Pearson Qualifications International, following leadership roles across Pearson’s vocational and higher education teams. Seetha’s media sector leadership roles include BBC Online controller, launching BBC HD (the UK’s first free-to-air public service HD channel) and creative director, documentaries and executive producer, and features. The award-winning 2005 Africa Lives season was the BBC’s largest cross-media season and involved partnerships with over fifty UK organisations including the British Museum. Seetha led the seminal domestic violence season Hitting Home, which resulted in a Parliamentary Early Day Motion. Seetha started her career as the first woman reporter at the Financial Express in New Delhi, India, before working for independent production companies making programmes for Channel 4.
