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Alex Pumfrey

chief operating officer, Digital UK

Alex is chief operating officer at Digital UK, the company which supports the UK’s terrestrial TV service and its viewers.  In 2012 Alex acted as programme director while Digital UK completed the digital TV switchover programme.

In 2012 Digital UK successfully completed the digital TV switch over programme, for which Alex was programme director. Before that she worked at Channel 4 in the strategy team. Alex started her career in strategy consulting, working for Adventis undertaking digital and new media strategy projects and advising telecoms clients including BT, AT&T and Bell Canada.